Client

Begbies Traynor for Institute of Administrative Management (in Liquidation).

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Background

The Institute of Administrative Management (IAM), was the UK’s oldest management institute and was incorporated in 1918. The IAM was focused on developing professional administrators, administrative managers and business leaders via its membership services and qualification programmes. It had developed and awarded numerous qualifications which were delivered to students through over one hundred IAM-accredited centres. IAM qualifications were approved by regulatory authorities including (Ofqual).

Assignment

Metis Partners was asked to help identify, value and sell the intellectual property (“IP”) assets of the IAM under accelerated timescales.  Metis Partners identified the following valuable IP assets: rights in qualifications (including qualification specifications, study guides, handbooks and exam scripts); the IAM brand; its website and domain and student member databases.    

Our Approach

Metis Partners, working under accelerated timescales, identified the key IP assets of the Company. Having done this, Metis Partners built a bespoke marketing database and, in doing so, created a competitive auction process. Metis Partners then launched a full sales and marketing exercise to generate a high level of interest in the brand.

The Outcome

The IAM IP assets were sold to Industry Qualifications, a regulated awarding organisation, which ensured 7,000 students who were in the process of studying when IAM entered Liquidation to finish their courses. In finding a suitable buyer, Metis Partners constructed a solution which met the requirements of the Liquidator to act in the interest of creditors whilst also taking into account the interests of the students.

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Results

  • The best possible return for creditors was achieved as Metis Partners opened up an opportunity to the market and highlighted the value in the assets;
  • The final sale price was multiple times the original offer made to Begbies Traynor;
  • The buyer intend to re-engage with over 7,000 students who were studying when IAM entered Liquidation.