A marketing-focused online publisher providing both food-related media content and market insights and showcasing recipes from award-winning chefs. The Company generates circa $3m revenue per annum, operates two websites which receive more than 15 million visits a year. It has created an active and engaged database of more than 230,000 users and leverages this database to secure 90% of its revenue from advertising partnerships with major food brands like Tilda, Schwartz and Barilla, who engage directly with this target audience.
We were engaged by the Company’s advisors to provide a distressed IP valuation when the Company entered financial distress.
Utilizing our Metisology® approach, we identified all the IP assets that underpinned the Company’s operations and its revenue streams. We identified that the Company’s brand and customer database were critical in ensuring that customers were regularly engaging with its content, and that these were integral in ensuring that the Company continued to generate revenue from its advertising partnerships.
We delivered an IP Valuation reflecting the likely value of the IP assets from an accelerated M&A scenario. The advisors relied on our report to assess offers and ultimately conclude a successful sale of the Company’s IP assets, ensuring the continuation of this popular and unique site.
IP Assets Valued: Brand, Trade Marks, Content-rich Websites and Domains, Key Organisational Knowledge, Software, Database.