How To Benchmark and Build Your IP Strategy for Long Term Success

Articles
What to expect “In intellectual property terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described intellectual property protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ...

Measuring Brand Value: Brewdog’s IP vs IPA

Articles
How they’re changing the the status-quo Even an intellectual property newbie is aware that trade secrets should be closely guarded by any business owner. It’s what sets you apart from your competitors and allows you to provide a product to consumers that they otherwise couldn’t provide for themselves. So, what would happen if you opened your trade secrets treasure trove ...

Singapore Fintech Festival

Events
Thursday, December 10, 2020: 9:20 SGT Stephen shared his experience on how our fintech clients have maximized the value and recognition of intangibles in a variety of corporate scenarios. Event Information: Date: Thurs, 10th Dec., 2020 Time: 9:20 SGT Registration Information: View the webinar here.

The Lockdown Crisis and the IP Opportunity

Articles
Of the many, many uncertainties surrounding the long-term impact of the coronavirus on human civilization, primary among them is its toll on the global economy. The prognosis is, sadly and predictably, not good. Alistair Darling, the former UK chancellor who steered the country through the 2008 financial crisis, predicts that Covid-19 has ushered in an economic crisis “far, far worse” ...

Insolvency 2020: The California Bankruptcy Forum

Events
Wednesday, September 23, 2020: 2pm PST Stephen shared some Californian insights about what makes a brand more marketable and valuable in bankruptcy. Key takeaways include: Other complementary IP assets increasing in value and importance during COVID-19, as the market adapts to new customer engagement models and channels;Learning how to prepare for IP due diligence to maximize the returns from a ...

How Napster Transformed a Copyright Shutdown to a $70m Price Tag

Articles
What happened Last week saw the conclusion of a $70 million sale of Napster – the online music store and subscription service – to the UK based, virtual reality music concert start-up, MelodyVR. This sale has generated prolific attention in the music industry particularly around the turnaround of Napster, whose trading history is riddled with Intellectual Property disputes and financial ...

Rise and shine: IP Strategy, the Kylie Jenner way

Articles
How they forged ahead Kylie Jenner Inc. filed three US trademark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok ...

Has Apple Bitten Off More Than It Can Chew?

Articles
The 10th September 2019 Apple Conference in California marked the launch of the much-anticipated iPhone 11 range, which included the iPhone 11 Pro and the unimaginatively named iPhone 11 Pro Max. Despite other products also being unveiled at the event, including the Apple Watch Series 5 and the new iteration of the iPad, the brand-new iPhone was most definitely the ...

Why Slow and Steady Could Have Beaten Swift…

Articles
Mechanical vs copyright The acquisition of Big Mountain Label Group (“BMLG”) for $300m by Scooter Braun’s Ithaca Holding was publicised in late June this year. An interesting aspect of this transaction, from an intellectual property (IP) perspective, stemmed from Taylor Swift’s recent statement that she plans to re-record the albums that were included as part of the transaction. This sparked ...