Recognizing the Importance of Trade Secret Metadata

July 21, 2021 | Articles
We noticed that trade secret metadata was being discussed within the LinkedIn community recently (example). As it happens, this is something not unfamiliar to us and our IP100 entrants. In fact, we will be working with an IP100 company on the development and implementation of their trade secret policy shortly. In summary, the strategy for the recognition, capture and protection ...

IP Strategy – Pruning and Rebalancing Your IP Portfolio

July 21, 2021 | Articles
Look Inwards It may sound counterintuitive but the most efficient way to build an effective IP portfolio is to first look inwards – look at your brands, trade secrets, patents, software, data & analytics, etc. Create an inventory of these existing key IP assets and focus on the IP that is critical to your business. If it is not immediately ...

Trade Secrets: How To Turn Knowledge Into A Valuable Intangible Asset

July 21, 2021 | Articles
We all know the old maxim: “knowledge is power”. Here at Metis Partners, we utilise our expertise in the field of intellectual property (“IP”) strategy and monetisation to provide companies with the knowledge and skills they need to maximise the commercial exploitation of their IP assets. But knowledge comes in various forms, some of which can benefit your company and ...

IP Assets Might Lift Some of the Dark Shadows Around the Retail Sector

July 21, 2021 | Articles
Having worked on IP valuations to support a number of CVAs in the last 12 months, we’ve seen many poor examples of retail businesses which are rich in IP assets (brands, store formats, online IP collateral, product partnerships etc.) that are contributing to revenue generation, yet the IP assets are still not being fully exploited. We have also seen great examples ...

5 Activities That Could Turn A Trade Mark Into A Valuable Brand

July 21, 2021 | Articles
When is a brand not a brand? When it’s just a trade mark! We are often asked to value or sell a “brand” but when we perform IP diligence we discover that only a trade mark exists. It is worth considering how the following brand-enhancing activities can help you create and maintain a valuable brand. In our experience these same ...

How To Benchmark and Build Your IP Strategy for Long Term Success

July 21, 2021 | Articles
“In IP terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described IP protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ultimately creating a strong protective ...

5 Ways an IP Holding Company Could Benefit Your Business

July 21, 2021 | Articles
At Metis Partners, we like to describe intellectual property holding companies (“IPCos”) to our clients as an “insurance policy”.  It’s never too early to think about the strategic management of your IP and to “ring-fence” or separate these assets from the potential trading risks faced by your business. An IPCo is a form of special purpose vehicle whose function is purely to hold and manage a business group’s IP portfolio. An IPCo does ...

Measuring Brand Value: Brewdog’s IP vs IPA

July 21, 2021 | Articles
Even an IP newbie is aware that trade secrets should be closely guarded by any business owner. It’s what sets you apart from your competitors and allows you to provide a product to consumers that they otherwise couldn’t provide for themselves. So, what would happen if you opened your trade secrets treasure trove to the world, customers and competitors alike? ...

Addleshaw Goddard Webinar: Data- A New Currency for Consumers and Businesses

July 1, 2021 | Events
Tuesday, July 6 2021: 15:30 GMT Data has evolved as a commodity that is bought, sold and even securitized in our new virtual business environment. In the increasingly digitized post Covid19 world, more data than ever is captured about how we live our lives at home and work. All this is happening at the same time as ever increasing legal ...

IP Disruptors Episode 5: How to Avoid Common IP Pitfalls and Prepare for Success

June 30, 2021 | Events
Wednesday, June 30, 2021 -11am EDT | 4pm BST IP Disruptors 2021: a series developed in partnership with IP 100 and Patsnap, a global leader in connected innovation intelligence with 50,000 members. The IP Disruptors series for 2021 will feature 10 webinars led by Stephen Robertson, founder of Metis Partners and creator of IP100.  Webinar content is centered around IP ...