Wednesday, June 30, 2021 -11am EDT | 4pm BST
IP Disruptors 2021: a series developed in partnership with IP 100 and Patsnap, a global leader in connected innovation intelligence with 50,000 members.
The IP Disruptors series for 2021 will feature 10 webinars led by Stephen Robertson, founder of Metis Partners and creator of IP100. Webinar content is centered around IP strategy and in particular the key themes explored in the industry reference book Intellectual Property Strategy: A Practical Guide to IP Management, which Stephen Robertson co-authored.
Stephen invited Mike McClean of the Canadian IAC, formerly Tech Insights to join him on Episode 5 of the IP Disruptors series, hosted by PatSnap. Mike shared real stories and valuable IP strategy insights on this topic from his experience advising consumer goods, tech and many other businesses.
Topics included what to do when a new entrant enters your tech space and is disruptive; being tactical about your infringement strategy; and, the importance of educating your sales and marketing team to be your ‘eyes and ears; for IP policing.
View the webinar here.