A reputation three centuries in the making is for sale from Metis Partners

A reputation three centuries in the making  is for sale from Metis Partners

The Intellectual Property (IP) assets of heritage retail and lifestyle business, McEwens of Perth, are being offered for sale on behalf of KMPG LLP, from award-winning commercial IP consulting firm, Metis Partners.

Founded in 1868, McEwens of Perth is the brand behind Scotland’s largest independent fashion chain, and has a rich heritage of highest quality, made to measure, fashion which spans three centuries.

The brand has significant cachet value as the name to trust for high end and bespoke fashion in Scotland. As part of the sale, Metis Partners is offering an attractive package of assets including trade mark rights protecting the heritage McEwens of Perth brand, as well as rights over Boutique McEwens, and a selection of branded websites, domain names and databases, from the company’s attractive e-commerce side.

Another attractive feature of this IP asset sale is the overwhelmingly positive customer sentiment towards the McEwens of Perth brand. This has been nurtured over the history of the company to the present day, with active marketing and a well-developed social media engagement strategy.

Nat Baldwin, Head of Corporate Recovery at Metis Partners, said: “This is a unique opportunity to purchase an iconic Scottish retail, lifestyle and fashion brand with considerable heritage value.  These opportunities just don’t come around that often”

“McEwens of Perth has had a trusted reputation from 1868 up until the present day and this is an excellent opportunity for a purchaser to ensure that the brand continues in business. Metis Partners is pleased to offer this portfolio of attractive IP assets, and the goodwill and national reputation for luxury and quality attached to it.”

The deadline for offers is Tuesday the 17th of May 2016.

The sale of the McEwens of Perth portfolio of IP assets is another reinforcement of Metis Partners’ position of experts in the sale of IP assets in the fashion and retail sector. Metis Partners has an impressive track record of selling IP assets underpinning notable heritage brands such as the iconic jewellery and design brand Ortak, the vintage Horrockses dresses and home furnishings brand, the Allders department store brand as well as in relation to a number of key high street players in the fashion/retail space, such as BANK and Internacionale.

The sale will be of significant interest to parties operating in the high street retail, department store, online retail, lifestyle, fashion and homeware sectors.

Read online here:

The Courier: ‘Iconic’ McEwens of Perth brand put up for sale

BBC NewsMcEwens of Perth department store closes for last time

The Press and JournalBuyers near and far seek McEwens of Perth brand as historic shop closes

Herald Scotland: McEwens of Perth brand attracts UK and overseas interest, says consultancy handling sale

Scottish Business News: McEwens of Perth IP assets go on sale

The National: McEwens shuts doors for last time as intellectual property auction goes on

The Scotsman: Buyers sought for McEwens of Perth IP assets