SOLD: Golf Brands Portfolio IP Asset Sale

Philip Duffy and Benjamin Wiles of Duff & Phelps Limited, the Joint Administrators of Direct Golf UK Limited (in Administration) (“Direct Golf”) and John Letters Golf Limited (in Administration) (“John Letters”) (together known as “the Companies”), have appointed Metis Partners to support the marketing and sale of the intellectual property (“IP”) assets relating to the Companies.


  • Iconic Heritage Golf Brands
  • Tradition Combined with Modern Engineering
  • Associated with Craftsmanship
  • Engineering Excellence
  • International Trade Mark Coverage
  • Extensive Domain Name Portfolio
  • Attractive Brands: John Letters; Hotblade; Jaxx; Golden Goose; Golflocker; Progen


This is a unique opportunity to purchase the intellectual property assets behind a unique portfolio of golf brands including a number of sought after heritage brands. These brands are: John Letters, Hotblade, Golden Goose, Silver Swan, Golf Locker, Jaxx, Master Model, Progen, Chromo, Haema, Red Eye, Swingmaster, and Trilogy.

All offers and requests for more information should be submitted by email directly to Morven Fraser at or Nat Baldwin at The deadline for offers has been set at Noon on Wednesday 25th November 2015.


Direct Golf and John Letters have long been associated with golfing equipment and golf accessories, and offered a wide-range of equipment through a number of complementary brands. Products sold by the Companies included wedges, putters, irons, folding trolleys and magnetized putter covers.

A number of brands were part of the Companies’ family including iconic heritage brands as well as popular golfing accessories brands.


An extensive portfolio of brands is available for sale in conjunction with associated goodwill, registered trade marks and domain names. The portfolio features brands with rich heritage and wide name recognition as well as popular product brands. The brands available for sale include:


John Letters – The John Letters brand became known for craftsmanship and quality in its early years and later gained a strong reputation for innovation and enthusiasm to test new ideas and techniques. The brand has been associated with approximately £2.5million in annual revenue in recent years. Around 50 designs have been produced, enhancing the value associated with the John Letters brand. Assets including trade marks, branded domain names and website are for sale in this attractive IP asset portfolio.


Hotblade – Hotblade branded products have been precision crafted for more than half a century. The Hotblade brand is preferred and endorsed by top players including Nick Faldo. Nick Faldo’s association with Hotblade has been demonstrated through the development of the Faldo Hotblade putter, featuring a magnesium bronze head as a testament to the heritage and quality of Hotblade equipment. The Hotblade brand, alongside registered trade marks and branded website & domains are available for sale.


Golden Goose – The Golden Goose putter was introduced in 1946 and has since become an all-time John Letters classic. In its heyday in the 40s and 50s, the Golden Goose putter was used by most top professional players and it is still widely-known and coveted by golfers today. The Golden Goose brand as well as a registered trade mark are available for sale.


Jaxx – The Jaxx brand has been associated with the production of the best quality golf equipment at affordable prices for decades. Jaxx has an enviable reputation in the golf industry as a world-leading supplier to the junior golf market, providing a gate way to kids getting involved in golf and having fun. Registered trade marks, the Jaxx brand, and a branded website & domain are available for sale.

Further brands available for sale include:

Golf Locker Haema Master Model
Progen Red Eye Trilogy/Trilogic
Chromo Silver Swan Swingmaster



  • Goodwill in Numerous Brands
  • Registered Trade Marks
  • Branded Websites
  • Registered Domain Names