SOLD: Natural Hero IP Asset Sale

SOLD: Natural Hero IP Asset Sale

This is a unique opportunity to purchase the brand and associated intellectual property assets related to the innovative sports and wellness company Natural Hero Limited (in Liquidation). Established in the ethical sports and wellbeing marketplace, the Natural Hero brand carries significant brand extension potential. Further IP assets for sale include product formulations, registered trade marks, e-commerce website and domain name and extensive organisational knowledge including scientific research into signature ingredients and business development strategy documents.

IP Asset Highlights

  • Ethical sports and wellbeing brand
  • Opportunities for brand extension
  • Unique product formulations
  • Professionally developed design collateral 
  • Registered trade marks 
  • Revenue generating e-commerce website

Business Opportunity

Greg Whitehead of Northpoint, the Liquidator of Natural Hero Limited (in Liquidation) (“the Company”), has appointed Metis Partners to support the marketing and sale of the intellectual property (“IP”) assets relating to the Company.

This is a unique opportunity to purchase the intellectual property assets behind an innovative sports and wellness skincare company offering products that bring together natural ingredients to address the recovery and training needs of active people.

Business Background

The Natural Hero sports recovery skincare range has been developed in line with the growing consumer trends of an active lifestyle and preference for natural ingredients. The branded sports rub, soak and spray form a preparation, training and recovery regime to combat muscle fatigue and condition the skin. Free from parabens, mineral oils, sodium laureth sulphates and synthetic fragrances, the products are made with natural ingredients sourced from carefully selected suppliers.

Products have been sold via a retail network of circa 400 stores which includes independent stores and chains in the sports, physiotherapy and natural living channels. Holland & Barrett, Amazon, Sweatshop, Snow + Rock, Planet Organic and Wholefood Market are among the retailers offering Natural Hero products.

The development of the Natural Hero brand and products has been backed by £230k of Angel Investment.


The Natural Hero brand is associated with the natural, green and organic lifestyle priorities of its customers along with the Company’s careful selection of ingredients and environmentally friendly credentials. Brand enhancing relationships have been established with inspirational sports figures, including triathletes and Team GB members, who act as brand ambassadors named “Natural Heroes”. The brand has achieved positive media exposure and featured in The Daily Mail’s “Five of the Best…Muscle Soothers”.
The Natural Hero brand offers considerable brand extension opportunities within the healthy lifestyle, sports goods, accessories, skincare and bodycare markets amongst others.

IP Assets for Sale

  • Product Formulations in relation to the Natural Hero Hot Ginger Muscle Rub, Freeze and Ease Sports Spray and Hot Ginger Muscle Soak products
  • Goodwill in the Natural Hero brand and reputation 
  • Three registered trade marks
  • Extensive organisational knowledge including, but not limited to, a Scientific research report in relation to signature ingredients and a Business Development Plan covering marketing and new product development strategy
  • Revenue generating e-commerce website and branded domain name

All offers/notes of interest or requests for information should be directed to Linda Shannon.