M and M Direct Limited (“M and M Direct” or the “Company”) has appointed Metis Partners to support the marketing and sale of the Fred & Boston brand (or the “Brand”).


  • Casual menswear brand with 20-year proven track record of sales and profitability
  • Modern brand concept, which attracts a customer base of men aged 18 to 25
  • Brand is generating sales both in the UK and internationally
  • Owned and marketed by leading online retailer M and M Direct, which has over 2.5m active customers
  • European trade mark protection

Metis Partners is offering a unique opportunity to acquire a recognised clothing brand with a 20-year track record, and which has underpinned average annual revenue of circa £560k over the past three years. The brand has been sold on the high-street and has a significant online presence so could be relaunched as a stand-alone brand or as part of a retail portfolio.


All offers/notes of interest/requests for further information should be directed to Jorge Orendain ( and Ruby Chan ( of Metis Partners by email or by phone – +44 (0)141 353 3011. The deadline for offers has been set at noon on Tuesday 10 December 2019.


The Fred & Boston brand was launched in 2007 by BANK Fashion, a recognisable high street retailer for more than two decades with average annual revenue of more than £115m. Inspired by US West Coast lifestyle, the Fred & Boston brand concept focuses on versatile sportswear and streetwear product lines for men.

Acquired by online clothing retailer M and M Direct in 2015, Fred & Boston is a revenue-generating brand which has achieved significant online sales. The Brand has benefited from extensive online exposure having been marketed on the M and M Direct website which attracts 100 million visits per year, has more than 2.5 million active customers and generated revenue in excess of £150m last year.


  • Goodwill rights in the brand and reputation of Fred & Boston
  • Registered trade marks
  • Domain name
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