IP Valuation Webinar Recording: Identifying the Hidden IP Assets in Any Business

IP Valuation Webinar Recording: Identifying the Hidden IP Assets in Any Business

Does your firm own brand-enhancing and/or critical IP assets? Do you know how to identify, effectively manage or successfully exploit these assets?

Successful businesses, large and small, derive their competitive advantage from well-managed and well-protected IP assets – the first step in doing so is understanding the fundamentals of intellectual property.

In this webinar we will discuss:
  • Why IP assets are often overlooked in a business and the dangers this brings
  • The most common types of overlooked IP assets
  • How to identify hidden IP assets
  • Tips on effective IP management
  • Case studies and examples of hidden IP that we have helped companies identify within their businesses, and the resulting benefits
Watch this webinar
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