Nationwide comparison site which matches motorists who need car maintenance with garages is on sale by Metis Partners, the award-winning commercial intellectual property consulting firm.
Dipstix Limited (in Liquidation), which traded extensively in the North-West of England and featured in the Liverpool Echo, was an online aggregator for independent garages and was able to offer the services of more than 1,100 garages nationwide. Its website attracted approximately 18,000 unique views a month, of which 4,000 would turn into enquiries.
Incorporated in 2013, Dipstix had achieved significant investment. In 2014 it raised £600,000 in a crowd funding campaign. With an estimated market size of 10 million customers, Dipstix had succeeded in attracting circa 10,000 customers since launch in 2013.
The sale also reinforces Metis Partners’ expertise and reputation in technology asset sales, which includes the successful marketing of the IP assets of Ekos Global, Matchchat and Blinkbox Music.
The opportunity is expected to be of considerable interest to those operating in the areas of car maintenance comparison sites; online aggregators; car e-commerce; comparison websites; and location-based services.
Nat Baldwin of Metis Partners, who is co-ordinating the marketing drive for the Dipstix assets, said: “Dipstix was among the pioneers in providing maintenance information to motorists and matching them to independent garages who were keen to carry out the work.
“The Dipstix site provided comparisons based on price of maintenance work, ratings and reviews as well as distance to garages. Dipstix’ revenue generation strategies included charging garages sign-on fees and collecting a percentage of the booking fee, as well as working with garages to offer additional services and products that could be sold on to clients.”
Assets linked to the IP asset portfolio include: a fully developed software platform with extensive software development documentation; customer and garage databases; goodwill in the Dipstix brand; branded domain names and website content; and unregistered trade marks.
All offers should be submitted directly to Metis Partners by noon on Thursday, July 14, 2016.
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Cat Mag: ‘Dipstix’ up for grabs