Gerard Anthony Friar and Blair Carnegie Nimmo of KPMG LLP, the Joint Administrators of McEwens of Perth Limited (in Administration) (“the Company” or “McEwens of Perth”) have appointed Metis Partners to support the marketing and sale of the intellectual property assets (“IP assets”) belonging to the Company.
IP ASSET HIGHLIGHTS
- Heritage retail and lifestyle brand
- Brand founded 1868
- Rich heritage rooted in made-to-measure fashion
- The brand behind Scotland’s largest independent department store chain
- Iconic brand with existence spanning over three centuries
- Associated with positive customer sentiment
- Attractive brand application opportunities
Metis Partners is offering an excellent opportunity to acquire an iconic Scottish retail, lifestyle and fashion brand with considerable heritage value and the associated IP assets including a trade mark application and unregistered trade marks, branded websites and domain names as well as customer data.
All offers and requests for more information should be submitted by email directly to Aylin Dzhafer at email@example.com. The deadline for offers has been set at 12pm, Tuesday 17th May 2016.
McEwen’s excellent reputation for quality can be traced back to its early customers who entrusted the construction of made-to-measure garments to the skilled tailors and seamstresses in the McEwens of Perth tailoring workshop. The business gradually earned a national reputation for offering the latest fashion and up to the minute designs and has grown to become Scotland’s largest independent department store chain.
Over time, McEwens of Perth expanded their Perth premises and opened stores in numerous other locations across Scotland, including Oban, Inverness, Aberdeen, Granton, Glamis, Ballater, and Crieff. To mark the 50th anniversary of McEwens of Perth serving Royal Deeside, Their Royal Highnesses The Prince of Wales and The Duchess of Rothesay opened the Company’s expanded and relocated Ballater store.
The business drove circa £8m in revenues through in-store and online sales in 2015. In modern times, the brand has evolved to attract a wide selection of loyal returning customers.
The McEwens of Perth Brand
The McEwens of Perth brand has a rich heritage spanning three centuries. The brand is synonymous with Perth’s history and is renowned for its community spirit and unrivalled customer service. It has been perceived as a higher end, luxury brand with which customers aspired to be associated. In the first decades after its launch, McEwens of Perth was viewed as a destination store with an attractive product selection. In modern times, the brand has evolved to attract a wide selection of loyal returning customers.
The brand has benefited from focused marketing activities including press, radio and billboard advertising as well as the running of a popular loyalty scheme. The McEwens of Perth brand offers an enormous range of extension opportunities. The brand carries distinctive heritage value and has attracted very positive customer sentiment. Whilst the brand is most celebrated in Scotland, it offers extremely attractive opportunities for expansion both geographically and into new product categories.
IP assets for sale include:
- Goodwill in the iconic McEwens of Perth brand and reputation
- The attractive Boutique McEwens brand
- A trade mark application in classes 25 and 35
- Unregistered trade marks
- Customer databases
- E-commerce website content
- Branded domain names