SOLD: Allders IP Asset Sale

SOLD: Allders IP Asset Sale

This is a unique opportunity to purchase the iconic “Allders” brand which has been in existence for over 150 years and holds strong nostalgic value. At its height, the Company had a portfolio of 45 stores and a turnover of £700m, comprising Britain’s third largest department store chain.

Introduction

Metis Partners has been appointed to undertake the marketing and sale of the intellectual property assets (“IP assets”) relating to Allders (Croydon) Limited (in Administration) (“the Company”). The Company’s IP assets available for sale, including extensive trade mark portfolio and goodwill rights in numerous associated brands, have been divided into six lots which are detailed in six Intellectual Property Asset Sales entitled “Allders”, “Arding & Hobbs”, “Maples”, “Waring & Gillow”, “Fashion Brands” and “Homeware and Furniture Brands”.

Brand

This is a unique opportunity to purchase the iconic “Allders” brand which has been in existence for over 150 years.  Since Joshua Allder’s opening of the first Allders “linen draper and silk mercer” store in Croydon in 1862, Allders grew to become one of Britain’s largest department store chains. At its height the Company had a portfolio of 45 stores (comprising Allders Department Stores and Allders At-Home home furnishing outlets) and a turnover of over £700m.

The Allders brand has strong nostalgia value as a much-loved and well-established British department store brand. The flagship Croydon store was the third largest department store in the United Kingdom and has been described as a Croydon institution. The Company’s brand values were that of respecting customers and offering value for money.

Trade Marks

Over twenty trademarks protecting the Allders corporate brand and numerous product brands are available for sale, including “ALLDERS” (TM No. 1251733), “ALLDERS INTERNATIONAL” (TM No. 1251739) and “THE BUSINESS AT ALLDERS” (TM No. 2221693).

Domain Names

The following domain names are included for sale:

  • Allders.com
  • Allders.co.uk
  • Alldersofcroydon.co.uk
  • Allderscroydon.co.uk
  • Allders-croydon.co.uk

All offers/notes of interest or requests for more information should be directed to Morven Fraser.

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