Introducing: The New Metis Partners Brand

Articles
In case you missed it, we were delighted to reveal the new, fresh face of Metis Partners. We are the same Metis Partners that has been providing unique IP valuation services for almost 20 years, but with a new brand identity and new website.   We departed from our black and white logo, as IP is no longer black and ...

5 Activities That Could Turn A Trademark Into A Valuable Brand

Articles
5 Activities That Could Turn A Trademark Into A Valuable Brand When is a brand not a brand? When it’s just a trademark! We are often asked to value or sell a “brand” but when we perform our usual IP diligence we discover that only a trademark exists, sometimes registered but not always, and as a result the value is lower than ...

Recognizing the Importance of Trade Secret Metadata

Articles
We noticed that trade secret metadata was being discussed within the LinkedIn community recently (example). As it happens, this is something not unfamiliar to us and our IP100 entrants. In fact, we will be working with an IP100 company on the development and implementation of their trade secret policy shortly. In summary, the strategy for the recognition, capture and protection ...

IP Drivers for a successful SPAC transaction

Articles, SPAC
IP Drivers for a successful SPAC transaction With twenty years of experience, the IP experts at Metis Partners have seen good M&A diligence and bad M&A diligence. Recent SPAC transactions have brought this into sharp focus. Are you seeking a SPAC to acquire your company? Maybe you are a SPAC Sponsor looking for the right acquisition. How can both parties ...

IP Assets Might Lift Some of the Dark Shadows Around the Retail Sector

Articles
Having worked on IP valuations to support a number of CVAs in the last 12 months, we’ve seen many poor examples of retail businesses which are rich in IP assets (brands, store formats, online IP collateral, product partnerships etc.) that are contributing to revenue generation, yet the IP assets are still not being fully exploited. We have also seen great examples ...

Trade Secrets: How To Turn Knowledge Into A Valuable Intangible Asset

Articles
We all know the old maxim: “knowledge is power”. Here at Metis Partners, we utilise our expertise in the field of intellectual property (“IP”) strategy and monetisation to provide companies with the knowledge and skills they need to maximise the commercial exploitation of their IP assets. But knowledge comes in various forms, some of which can benefit your company and ...

5 Ways an IP Holding Company Could Benefit Your Business

Articles
5 Ways an IP Holding Company Could Benefit Your Business At Metis Partners, we like to describe intellectual property holding companies (“IPCos”) to our clients as an “insurance policy”.  It’s never too early to think about the strategic management of your IP and to “ring-fence” or separate these assets from the potential trading risks faced by your business. An IPCo is a form of special purpose vehicle whose function is ...

How To Benchmark and Build Your IP Strategy for Long Term Success

Articles
“In IP terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described IP protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ultimately creating a strong protective ...

Measuring Brand Value: Brewdog’s IP vs IPA

Articles
Even an IP newbie is aware that trade secrets should be closely guarded by any business owner. It’s what sets you apart from your competitors and allows you to provide a product to consumers that they otherwise couldn’t provide for themselves. So, what would happen if you opened your trade secrets treasure trove to the world, customers and competitors alike? ...

The Lockdown Crisis and the IP Opportunity

Articles
Of the many, many uncertainties surrounding the long-term impact of the coronavirus on human civilization, primary among them is its toll on the global economy. The prognosis is, sadly and predictably, not good. Alistair Darling, the former UK chancellor who steered the country through the 2008 financial crisis, predicts that Covid-19 has ushered in an economic crisis “far, far worse” ...