5 Ways an IP Holding Company Could Benefit Your Business

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At Metis Partners, we like to describe intellectual property holding companies (“IPCos”) to our clients as an “insurance policy”.  It’s never too early to think about the strategic management of your IP and to “ring-fence” or separate these assets from the potential trading risks faced by your business. An IPCo is a form of special purpose vehicle whose function is purely to hold and manage a business group’s IP portfolio. An IPCo does ...

How To Benchmark and Build Your IP Strategy for Long Term Success

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“In IP terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described IP protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ultimately creating a strong protective ...

Measuring Brand Value: Brewdog’s IP vs IPA

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Even an IP newbie is aware that trade secrets should be closely guarded by any business owner. It’s what sets you apart from your competitors and allows you to provide a product to consumers that they otherwise couldn’t provide for themselves. So, what would happen if you opened your trade secrets treasure trove to the world, customers and competitors alike? ...

The Lockdown Crisis and the IP Opportunity

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Of the many, many uncertainties surrounding the long-term impact of the coronavirus on human civilization, primary among them is its toll on the global economy. The prognosis is, sadly and predictably, not good. Alistair Darling, the former UK chancellor who steered the country through the 2008 financial crisis, predicts that Covid-19 has ushered in an economic crisis “far, far worse” ...

How Napster Transformed a Copyright Shutdown to a $70m Price Tag

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Last week saw the conclusion of a $70 million sale of Napster – the online music store and subscription service – to the UK based, virtual reality music concert start-up, MelodyVR. This sale has generated prolific attention in the music industry particularly around the turnaround of Napster, whose trading history is riddled with Intellectual Property disputes and financial distress. Founded ...

Rise and shine: IP Strategy, the Kylie Jenner way

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Kylie Jenner Inc. filed three US trade mark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok views and numerous ...

Has Apple Bitten Off More Than It Can Chew?

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The 10th September 2019 Apple Conference in California marked the launch of the much-anticipated iPhone 11 range, which included the iPhone 11 Pro and the unimaginatively named iPhone 11 Pro Max. Despite other products also being unveiled at the event, including the Apple Watch Series 5 and the new iteration of the iPad, the brand-new iPhone was most definitely the ...

Why Slow and Steady Could Have Beaten Swift…

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The acquisition of Big Mountain Label Group (“BMLG”) for $300m by Scooter Braun’s Ithaca Holding was publicised in late June this year. An interesting aspect of this transaction, from an intellectual property (IP) perspective, stemmed from Taylor Swift’s recent statement that she plans to re-record the albums that were included as part of the transaction. This sparked a viral discussion ...

The Role of IP Rights in Green Technologies Innovation

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When it comes to climate change, intellectual property (“IP”) can be a matter of ‘life and death’! In 2013 the World Intellectual Property Organization (“WIPO”) joined the fight against global climate change by launching an on-line marketplace for green technology called WIPO GREEN; a platform aimed at accelerating the development and diffusion of green technologies through connecting technology owners and ...