The Lockdown Crisis and the IP Opportunity

July 21, 2020 | Articles
Of the many, many uncertainties surrounding the long-term impact of the coronavirus on human civilization, primary among them is its toll on the global economy. The prognosis is, sadly and predictably, not good. Alistair Darling, the former UK chancellor who steered the country through the 2008 financial crisis, predicts that Covid-19 has ushered in an economic crisis “far, far worse” ...

How Napster Transformed a Copyright Shutdown to a $70m Price Tag

July 12, 2020 | Articles
Last week saw the conclusion of a $70 million sale of Napster – the online music store and subscription service – to the UK based, virtual reality music concert start-up, MelodyVR. This sale has generated prolific attention in the music industry particularly around the turnaround of Napster, whose trading history is riddled with Intellectual Property disputes and financial distress. Founded ...

Rise and shine: IP Strategy, the Kylie Jenner way

July 21, 2019 | Articles
Kylie Jenner Inc. filed three US trade mark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok views and numerous ...

Kraft Heinz and Brand Value: Did Operational Effectiveness Override Competitive Strategy?

July 21, 2019 | Articles
Image credit: Scott Olson | Getty Images What’s Happening? A few weeks ago we witnessed the massive $8.3 billion impairment of the iconic brands Heinz and Oscar Mayer. Kraft Heinz’s shares sank more than 27.5% in a substantial hit straight to the heart of the company and its competitive position. Investors and market analysts appear to agree on the reason underlying ...

Why Slow and Steady Could Have Beaten Swift…

July 21, 2019 | Articles
The acquisition of Big Mountain Label Group (“BMLG”) for $300m by Scooter Braun’s Ithaca Holding was publicised in late June this year. An interesting aspect of this transaction, from an intellectual property (IP) perspective, stemmed from Taylor Swift’s recent statement that she plans to re-record the albums that were included as part of the transaction. This sparked a viral discussion ...

The Role of IP Rights in Green Technologies Innovation

July 21, 2019 | Articles
When it comes to climate change, intellectual property (“IP”) can be a matter of ‘life and death’! In 2013 the World Intellectual Property Organization (“WIPO”) joined the fight against global climate change by launching an on-line marketplace for green technology called WIPO GREEN; a platform aimed at accelerating the development and diffusion of green technologies through connecting technology owners and ...

Has Apple Bitten Off More Than It Can Chew?

July 21, 2019 | Articles
The 10th September 2019 Apple Conference in California marked the launch of the much-anticipated iPhone 11 range, which included the iPhone 11 Pro and the unimaginatively named iPhone 11 Pro Max. Despite other products also being unveiled at the event, including the Apple Watch Series 5 and the new iteration of the iPad, the brand-new iPhone was most definitely the ...

Facebook presents Libra – what’s the key intangible asset involved?

July 21, 2019 | Articles
Facebook has recently unveiled its ambitious project for a new global cryptocurrency, Libra. Facebook’s blockchain-powered currency will be backed by a basket of historically stable assets. This will lessen the high volatility experienced by other big crypto names such as Bitcoin, Ethereum or Ripple. Facebook isn’t embarking in this project alone. A large number of well-known players are endorsing Libra, ...