This Metis Partners’ Insolvent IP webinar focuses on identifying, preserving and recovering brand value in insolvency. In addition, the webinar touches upon brand-enhancing factors and other IP assets, which contribute to brand value and would be of interest to purchasers of IP assets in insolvency. The webinar also offers some experience-based case studies around valuing and selling brands and brand-related assets, highlighting actions and details which often remain overlooked in insolvency despite their potential to positively and negatively impact on brand valuation.
Guest Speaker – John Kinnaird
John Kinnaird is a retail entrepreneur with over 40 years’ experience. As a highly experienced brand and IP operator, John has a very successful track record in retail and brand sale, acquisition and licensing across the globe, including successfully negotiating deals involving brands in distressed and insolvent scenarios.
Tune in, if you’d like to hear more about:
- The potential of brands in insolvency
- Brand-enhancing factors and considerations
- Tips for preserving brand value in insolvency