Company name: Lexus International Ltd

Industry sector: Fashion Footwear

Business activity: Distributors/Wholesalers of ladies fashion occasional wear footwear and handbags

Why is IP important to you? It makes you stand out from the crowd. Your product is immediately identified. We’ve got our particular brand which is known for its evening/occasional wear. It pinpoints what we do.

Does IP underpin your competitive advantage? Yes – if you put two products either side and one has a brand on it and one hasn’t; people know what they will get from the brand.

Why did you enter the Clydesdale and Yorkshire Banks IP100? For further recognition.

← Back to the case studies