Intellectual Property Strategy

What to expect “In intellectual property terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described intellectual property protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ...

How they forged ahead Kylie Jenner Inc. filed three US trademark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok ...

A balancing act A couple of years back, Kraft Heinz’s shares sank more than 27.5% in a substantial hit straight to the heart of the company and its competitive position following a massive write down as a result of an impairment charge of $8.3 billion to the iconic brands Heinz and Oscar Mayer. Cost Cutting but at what Cost?! Investors ...