Intellectual Property Strategy

The IP sessions key takeaways One of the most requested IP insight topics from our IP-rich IP100 entrants is IP strategy.  In particular how to create and manage an IP strategy to (a) increase the valuation of their business and (b) better communicate that IP strategy internally to colleagues, to help them improve business performance and externally communicate to investors ...

Look Inwards It may sound counterintuitive but the most efficient way to build an effective intellectual property (IP) portfolio is to first look inwards – look at your brands, trade secrets, patents, software, data & analytics, etc. Create an inventory of these existing key IP assets and focus on the IP that is critical to your business. If it is ...

What to expect “In intellectual property terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described intellectual property protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ...

How they forged ahead Kylie Jenner Inc. filed three US trademark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok ...

A balancing act A couple of years back, Kraft Heinz’s shares sank more than 27.5% in a substantial hit straight to the heart of the company and its competitive position following a massive write down as a result of an impairment charge of $8.3 billion to the iconic brands Heinz and Oscar Mayer. Cost Cutting but at what Cost?! Investors ...