Company name: Connect-In
Industry sector: Wireless Communications
Business activity: Connect-In Ltd. designs and manufactures innovative wireless solutions. Our flagship product LUPO is a Bluetooth Smart™ accessory tracking tag technology that has worldwide sales.
Why is IP important to you? Investing in IP was a strategic decision. When we started out the business with didn’t know if x would work or y would work, so we though if we invested in an intangible asset someone who had the capital or channels could purchase it at a later point.
Does IP underpin your competitive advantage? Yes!
Why did you enter the IP League Table? I thought it was a really good new initiative and I haven’t seen anything like it in the UK yet. When I met Stephen for the first time, he was really passionate about it and I’m looking forward to participating.