Company name: Articulate (Scotland)
Industry sector: Wholesale, distribution, retail
Business activity: The company is mainly concerned with the design, manufacture import, export and distribution of ‘The Articulate Gallery’ which is a multi award-wining range of slot-sided picture frames especially for the display of 2D and 3D children’s artwork. It takes the children’s pictures off the fridge door and places them in their rightful place, in a frame, on the wall, in an instant.
Why is IP important to you? Our products are a unique way to solve an age old problem of what to do with childrens’ art. The IP is important as it sets us apart from any other solutions to this problem.
Does IP underpin your competitive advantage? Our brand is centred around encouraging creativity in childrens’ early years. Creativity is at the heart of all problem solving and so by encouraging that we build confident clever learners. The IP of our brand is more than just the IP of the unique product design it is far more than that. With a registered trademark, patents in China, registered designs in Europe and UK and copyrights we hope to be able to fend off the competition by being market leaders and by being at the forefront of the industry.