Tune in with our CEO as the Guest Speaker in the Branding Business Podcast.

Articles, Intellectual Property, Intellectual Property Strategy
How to Increase Your Company’s Value Through Intellectual Property Our CEO, Stephen Robertson, was recently a guest speaker on the “Branding Business” podcast, where he shared valuable insights on uncovering the hidden value of intellectual property (IP). In his discussion with host Ryan Rieches, Stephen emphasized the often-overlooked importance of IP, why business leaders should prioritize it, and the steps ...

Tune in with our CEO as the Guest Speaker in a Podcast.

Articles, Intellectual Property, Intellectual Property Strategy
Metis Partners was on the latest episode of “Tech Me Seriously” Our CEO, Stephen Robertson was invited to be a guest speaker on the “Tech Me Seriously” Podcast where he shared valuable insights on how Intellectual Property is not just about patents and copyrights but encompasses crucial aspects like brands, trade secrets, software, and data. Discover how even service companies ...

MP Insights I Latest Edition

Articles, Intellectual Property, Intellectual Property Strategy, Monthly Insights
Navigating the Dynamic Interplay between Insolvency and Intellectual Property Welcome to the Autumn edition of our Metis Monthly Insights keeping you in the kNOW. This edition we are focused on the dynamic interplay between intellectual property (‘IP”) and the insolvency & bankruptcy market. Our Bankruptcy & Restructuring Team, is busy specifically, running some IP sales processes in a challenging market and ...

May need more than golf technology to get out of this rough!

Articles, Intellectual Property, Intellectual Property Strategy
The Golf’s Technological Revolution: How Technology and IP is Transforming the Centuries-Old Game Golf, a sport steeped in tradition, has experienced a remarkable transformation through technology. From the launch of cutting-edge equipment to advanced data & analytics, the marriage of technology and golf has revolutionised the way the game is played, watched and analysed. Intellectual property rights, primarily patents, trade ...

IP100 Insights on IP Strategy Recap: focus on the key activities and tactics for success.

Articles, Intellectual Property Strategy
The IP sessions key takeaways One of the most requested IP insight topics from our IP-rich IP100 entrants is IP strategy.  In particular how to create and manage an IP strategy to (a) increase the valuation of their business and (b) better communicate that IP strategy internally to colleagues, to help them improve business performance and externally communicate to investors ...

IP Strategy – Pruning and Rebalancing Your IP Portfolio

Articles, Intellectual Property Strategy
Look Inwards It may sound counterintuitive but the most efficient way to build an effective intellectual property (IP) portfolio is to first look inwards – look at your brands, trade secrets, patents, software, data & analytics, etc. Create an inventory of these existing key IP assets and focus on the IP that is critical to your business. If it is ...

How To Benchmark and Build Your IP Strategy for Long Term Success

Articles, Intellectual Property Strategy
What to expect “In intellectual property terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described intellectual property protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ...

Rise and shine: IP Strategy, the Kylie Jenner way

Articles, Intellectual Property Strategy
How they forged ahead Kylie Jenner Inc. filed three US trademark applications for the phrase “rise and shine” in October. This is a nod to the three seconds of Kylie Jenner singing to her daughter during a video tour of the Kylie Cosmetics HQ, which went viral. In typical Jenner-Kardashian fashion, this “rise and shine” moment received 1 billion TikTok ...