September 23, 2020| Events

Wednesday, September 23, 2020: 2pm PST

Stephen shared some Californian insights about what makes a brand more marketable and valuable in bankruptcy.

Key takeaways include:

  • Other complementary IP assets increasing in value and importance during COVID-19, as the market adapts to new customer engagement models and channels;
  • Learning how to prepare for IP due diligence to maximize the returns from a bankruptcy sale.

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