Company Name: Totseat
Industry Sector: Manufacturing
Business Activity: Totseat Ltd designs, manufactures and distributes the eponymous Totseat chair harness, which turns any adult dining chair into a safe haven for a child in the absence of a traditional dining chair. The Totseat chair harness adapts quickly and easily for all shapes and size of chair (and baby), is machine-washable, pocket-sized and comes with a lifetime guarantee.
Why is IP important to you? It’s the best defence for protecting a brand and a product. We’re really proud of it – we’ve invested heavily in it and it’s an important part of the business.
Does IP underpin your competitive advantage? Completely.
Why did you enter the Clydesdale and Yorkshire Banks IP100? We believe our IP is very sound, particularly when compared to other products, and businesses, in our sector, but it would be great to have your own experts confirm this! Yes, it’s absolutely something we discuss in board meetings; yes, IP is a big part of my job, and I absolutely love it!