By Christopher Williams
The brand has been acquired for a six-figure sum by Bluewell Ventures in an auction after the previous owners, Dawson International Holdings, went into administration last year.
It means Horrockses will return to Manchester, where it made iconic designs that were worn by the Queen and Princess Margaret, among others. Original dresses can fetch more than £200 on eBay.
The brand can trace its heritage in the North West all the way back to the industrial revolution. It was founded as a textile mill in 1791 by a local entrepreneur, John Horrocks.
Bluewell Ventures said it would relaunch Horrockses as a fashion label and target international markets. The brand fell out of favour in the 1970s and has recently concentrated on bedding and other home textiles.
“The potential for Horrockses is truly international, with excellent prospects as a lifestyle brand across fashion and home,” said a spokesman.
The sale of the trademark was handled by Metis Partners on behalf of the administrators KPMG. The auctioneers said it had sparked a “bidding war”.
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