Metis Partners was appointed by KPMG to value, market and sell the IP assets of luxury fashion brand, House of Holland.
House of Holland Limited was launched in 2006 by fashion designer Henry Holland, developing into a luxury brand favoured by celebrities and established as a regular on the London fashion week circuit. The Company generated annual turnover of $2m. House of Holland had a 15-year track record as a trusted brand partner of high-profile global fashion operators, including Net-a-Porter and Farfetch.
IP Assets Sold
- Goodwill rights in the brand and reputation of the House of Holland brand
- Portfolio of registered trademarks with international coverage
- Copyright in e-commerce website content
- Portfolio of domains
- Organizational knowledge including an extensive catalogue of fashion images
Highlight of this IP Sale
We sold this iconic British fashion brand despite the designer making a highly public departure, which often undermines the value of an eponymous brand. Consumer demand for the brand was still evident, and the buyer has relaunched the brand online and Spring Summer 21 collection is now available.