Engagement
Metis Partners was appointed to market and sell the IP assets of Bouf Limited.
Company
Bouf was an established homeware e-commerce marketplace, inspired by London’s iconic Spitalfield Market. Incorporated in 2009, the Company provided quirky homeware brands and had established a prominent presence within the retail industry.
IP Assets Sold
- Goodwill rights in the Bouf brand
- Proprietary software supporting e-commerce platform
- Website, content & domain names
- Customer and supplier databases
- Unregistered trademark
- Organizational knowledge
Highlight of this IP Sale
This assignment required us to act fast and to be adaptable to accommodate rapidly changing corporate circumstances. The Company engaged us to sell their IP and during the process went into insolvency, requiring us to instead report to the insolvency practitioner, and a change in pace to find a buyer under highly accelerated timescales. From our network close contacts and past buyers, we negotiated a deal with a buyer who operates in this market, who has since relaunched Bouf and continues to trade, after further investing in this IP portfolio.
