Engagement
Metis Partners was appointed by Chamberlain & Co to support the marketing and sale of the IP assets of Factory Media.
Company
Factory Media was a leading publishing house and media company specializing in lifestyle sports with over 32 years of brand exposure in the industry. The portfolio included popular online publications such as Road Cycling UK, Total Women’s Cycling, Mpora and Dirt Mountain Bike. Factory Media also created and distributed online content via its branded websites and social media platforms.
IP Assets Sold
- Goodwill Rights in the Factory Media brand and numerous publication brands
- Portfolio of registered trade marks
- Portfolio of domains & extensive website content
Highlight of this IP Sale
This was a niche business model and Factory Media had already acquired and consolidated a number of publications companies, which limited the opportunity to find competing brands that might be interested. We adopted a different marketing strategy focused on demonstrating how this particular bundle of IP rights could be monetized by numerous different parties that were operating up and down the supply chain. This brought additional interested parties and the ultimate acquirer was an online sports retailer who saw the value in owning sports publications rather than incurring the costs of advertising its retail products in these and other sports publications.
