Engagement
Metis Partners was instructed by Moore Kingston Smith to market and sell the IP assets of The Creative Engine.
Company
The Creative Engine was regarded as the one of the world’s first digital marketing agencies, with roots dating back to 1987. The Company offered various interactive digital experiences, from in-store retail kiosks to interactive learning systems. The Creative Engine gained exposure and attracted various reputable clients, including Sony, SONOS, John Lewis and Google.
IP Assets Sold
- Market ready software supported by extensive software development documentation
- Goodwill rights in the well-established brand
- Trademarks protecting the Creative Engine brand name
- Branded domain portfolio and website content
Highlight of this IP Sale
With cash depleting fast in this business, we initiated a marketing exercise under highly accelerated timescales in order to identify a buyer before the Company became insolvent. Our speed and agility helped facilitate a successful sale of IP, physical assets, and the continuation of employment for staff.
“Emily, Andrew and the team worked at pace to meet the very tight deadlines in a professional and efficient manner. They needed to understand the business and assignment very quickly to enable a successful outcome. Well done!” – Ian Robert, Partner, Moore Kingston Smith & Partners LLP
