Engagement
Metis Partners was appointed by Lucas Johnson Ltd to market and sell the IP assets of FTR Moto.
Company
In 2009 FTR Moto was created as a racing brand for the new Moto2 World Championship class, which the Company successfully entered as a manufacturer in 2010. FTR Moto expanded its presence into the Moto GP and Moto3 racing classes in 2012.
IP Assets Sold
- Goodwill rights in the FTR Moto brand
- Portfolio of registered & unregistered trademarks
Highlight of this IP Sale
This assignment was unique in that we were only appointed to market and negotiate the sale of the brand related assets of FTR Moto, however, our extensive experience in valuing brand-related IP assets enabled us to communicate the full commercial value of this brand, and help potential acquirers envision its purpose in a future business stream. Despite the challenges of the lack of complementary assets in this assignment, we were able to exceed expectations and secure a five-figure return. The FTR Moto brand has been successfully launched in India.
