Engagement
Metis Partners was appointed by FRP Advisory to support the marketing and sale of the IP assets relating to Rivington Biscuits.
Company
Rivington Biscuits was a well-known biscuit manufacturer and owner of several iconic British biscuits, such as Montana, Countdown, No Wheat Gluten-Free Chocolate & Orange Wafer and Trophy, all sold in national retail chains throughout the UK. Rivington was generating revenues of £17m before experiencing financial difficulties.
IP Assets Sold
- Goodwill rights in the corporate and numerous product brands
- Portfolio of registered trade marks
- Transferable organizational knowledge, including unique and protected recipes
Highlight of this IP Sale
With significant awareness of these iconic biscuit brands, we formulated a bespoke strategy intended to extend our marketing reach, using our industry contacts and PR partners. Numerous press publications requested comment from us regarding the sale of these brands. The ultimate buyer saw a strategic fit for these brands in its portfolio, breathing new life into these beloved brands.
