Metis Partners was appointed by Leonard Curtis to support the marketing and sale of the IP assets relating to Hotel Voucher Shop.
Hotel Voucher Shop was one of Europe’s first and leading online hotel gift voucher vendors. Operating for over 13 years and connecting over 150,000 hotels worldwide, the company sold hotel gift vouchers to more than 200,000 customers and generated $4m in revenue.
IP Assets Sold
- Customer database, with circa 225,000 ‘sticky’ customer entries, and data analytics
- Proprietary online software booking
- Website & domain name, including SEO-enabled and Google Adwords-optimized content
- Documented & transferable organizational knowledge
- Goodwill rights in the corporate brand