Acquire the patents and technology behind an AIM-listed AdTech Company
Metis Partners is pleased to ‘deliver’ a unique opportunity to acquire the intellectual property (“IP”) portfolio of Mirriad Advertising PLC (“Mirriad” or the “Company”) from insolvency.
With approximately £90 million fundraised in public and private markets, Mirriad specializes in Virtual Product Placement and in-content advertising: dynamically inserting brands into a vast range of premium Television, Subscription Video on Demand (SVOD), Music, and Influencer content, driving exceptional performance for advertisers, creating new revenue for content owners, and improving the viewer experience.
Mirriad is an AIM-listed, award winning brand name in the AdTech space, previously with coverage in The New York Times, Wall Street Journal, World Finance. The Company generated circa £7.5m in revenue from 2020-2023, much of which was from customer contracts, including contracts with minimum guarantees.
With an extensive patent portfolio, that provides a monetization path through infringement proceedings, the patents underpin the Company's core AI-enabled advertising technology, and are integral to its products and services, cited by major blue chip corporations including Apple, Amazon, Microsoft, Google, IBM, Sony, Intel, Adobe, Canon, Samsung, Huawei Tech, Cisco Tech, Tencent Tech, Dell, Palantir, Walmart, Ryff, Hulu, Bidstack, Triple Lift, and Comcast Cable Communications.
- Unique Patent Portfolio: acquire a patent portfolio comprising 35 granted patents across nine patent families, with extensive protection in the US, EU, UK, as well as France, Ireland, Germany, and Hong Kong, China, cited by blue chip corporations, as listed above.
- Extensive content database: acquire an extensive video analysis database, collected over years with thousands of hours analysed, along with gold standard in-industry operational process to deliver campaigns and embed integrations.
- Reputable Brand: Leverage an AIM-listed, award winning brand name in the AdTech space, previously with coverage in The New York Times, Wall Street Journal, World Finance, and with notable clients including Hallmark and Paramount, protected by a modest portfolio of 9 trademarks registered in the UK, EU and WO.
- Growing Market Opportunity: Capitalise on the growing virtual product placement market, valued at $8.6 billion in 2025 and projected to reach $38.4 billion by 2034[1], offering significant growth potential for patent-protected technologies.
Sales Process
Deadline
We have set the minimum offer level at $1M and interested parties are invited to submit bids at any time prior to 5pm GMT, Thursday 23rd July. Offers below this threshold will not be considered at this stage.
All offers should be submitted via email to Matthew Robertson at matthew@metispartners.com or Stephen Robertson at stephen@metispartners.com.
If you are interested in finding out more about this opportunity and would like to secure access to the virtual data room, please email Matthew Robertson at matthew@metispartners.com or call +1 (858) 848 6911, and Stephen Robertson at stephen@metispartners.com or call +1 (858) 848 6911.
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