Kraft Heinz and Brand Value: Did Operational Effectiveness Override Competitive Strategy?
A balancing act A couple of years back, Kraft Heinz’s shares sank more than 27.5% in a substantial hit straight to the heart of the company and its competitive position following a massive write down as a result of an impairment charge of $8.3 billion to the iconic brands Heinz and Oscar Mayer. Cost Cutting but at what Cost?! Investors ...