THE CLYDESDALE AND YORKSHIRE BANKS IP100 ENTRANT – STANDARD LIFE

Standard Life logo 2011

Company name: Standard Life Employee Services Limited

Industry sector: Financial Services

Business activity: Supporting our long-term investment savings business.

Why is IP important to you? We have been using the Standard Life core brand since 1832 and value and protect all of our intellectual property.

Does IP underpin your competitive advantage? Yes, as our long established global brand and reputation are invaluable to us and we have invested considerably in the protection and enforcement of our intellectual property rights.

Why did you enter the IP League Table? This was drawn to our attention by several colleagues and we were intrigued to find out more about this very interesting benchmarking exercise.

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