Company name: Metail Limited
Industry sector: Technology
Business activity: Metail allows shoppers to try on clothes online after inputting three basic body measurements. Our technology is innovative and engaging whilst solving a fundamental customer need. We work with a selection of UK and international partners and have consistently seen positive results including an increase in dwell time, brand loyalty and overall net sales.
Why is IP important to you? IP completely underpins our entire business, all our technology is built on it. We have spent a lot of time working on our Intellectual Property and developing our strategy, it is absolutely intrinsic to our business.
Does IP underpin your competitive advantage? 100%, everything we do is completely built around it.