Company name: Emotional Sciences
Industry sector: IT – Software
Business activity: Emotional Management and Design
Why is IP important to you? IP is critical to the long-term success and value of our company. It creates a protectable asset class that enhances the business in numerous ways, from creating barriers to entry to competitors, enhancing our corporate reputation and assisting in our fundraising activities. It is essential that robust IP management remains a core business activity requiring continual maintenance, review and investment.
Does IP underpin your competitive advantage? Our technology, a highly sophisticated emotional measurement, monitoring and management system, has been selected by one of the USA’s leading universities as the best in its field, and ahead of any of its nearest competitors by at least three years. Whist at this stage much of our IP is in copyright, trade secret and know-how (developed over 10 man years), our IP gives us a significant first mover advantage and creates a substantial barrier to entry to competitors in the emerging field of emotional management.
Why did you enter the IP League Table? As an early stage company the IP League table is extremely valuable to us. Through peer review it recognises the investment we have made in IP to date, showcases us to potential customers and investors, and will challenge us to ensure IP continues to be at the forefront of our business decisions (and not just to increase our ranking in the IP 100 table next year!).