Company name: Affective Logic
Industry sector: Software
Business activity: Marketing Technology, and other applications.
Why is IP important to you? It is our raison d’être. We are an IP based business, with a clear focus on developing and commercialising applications of our invention, a data process for intelligent adaptive systems.
Does IP underpin your competitive advantage? As a young business, our competitive strategy is based on differentiation through innovation. We wouldn’t compete with large players on price or market reach. The IP is where we can beat the competition.
Why did you enter the IP League Table? We wanted to see how we compare with other UK businesses, and how much further do we have to go to be the best.