Letter from America – League tables are not just for the big players!

Letter from America – League tables are not just for the big players!

My colleague, Hannah, wrote last week about Forbes’ release of this year’s most valuable brands. I wasn’t surprised to see the list being dominated by the prominent B2C consumer brands. Although it would be interesting to know which businesses are new to the list and which have successfully leveraged their brand to penetrate new markets, […]

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Nike Gets Crazy!

Nike Gets Crazy!

Continuing with the sports theme for World IP Day, there is no doubt that when it comes to sport & retail brands, the power of sporting celebrity endorsement is enormous. Sporting brands have made great and innovative moves with this over the years, from sports stars ‘wearing/using’ the product to collaborating with sports stars and […]

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5 ways an IP holding company could benefit your business

5 ways an IP holding company could benefit your business

At Metis Partners, we like to describe intellectual property holding companies (“IPCos”) to our clients as an “insurance policy”. It’s never too early to think about the strategic management of your IP and to “ring-fence” or separate these assets from the potential trading risks faced by your business. An IPCo is a form of special purpose vehicle whose function is purely to hold and manage a […]

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Sale and Leaseback – a model for increasing trust in IP assets?

Placing a tangible financial value on a brand and then leveraging that value remains a frustratingly opaque process. However, the creation of secondary markets to sell IP assets has encouraged lenders to look more closely at this asset class.  Brands as secured assets While this article does not cover the legal points of taking security […]

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