Company name: Malinkey
Industry sector: Food and drinks
Business activity: Developing a healthy drink for children.
Why is IP important to you? I’ve spent over a year developing Malinkey’s recipes, trying to get maximum nutritional value and maximum flavour for maximum effect. It’s taken a long time to get to this stage, so I want to protect the recipes.
Does IP underpin you competitive advantage? I would say 100%. This recipe hasn’t been done in this country before, although the idea has been done in the US and Canada. I’ve looked at what was successful over there, and worked back from there.
Why did you enter the IP League Table? Just to heighten awareness of Malinkey, find out what everyone else is doing, and finding out more about Intellectual Property in general.