How To Benchmark and Build Your IP Strategy for Long Term Success

Articles
What to expect “In intellectual property terms, it took us ten years to be an overnight success!” Graeme Malcolm of M Squared makes a good point here, that building an effective IP strategy is a journey, not a destination. Graeme described intellectual property protection to be like a set of Russian dolls, slowly adding layer after layer of IP value, ...

Measuring Brand Value: Brewdog’s IP vs IPA

Articles
Do you know your IP from your IPA? Even an intellectual property newbie is aware that trade secrets should be closely guarded by any business owner. It’s what sets you apart from your competitors and allows you to provide a product to consumers that they otherwise couldn’t provide for themselves. So, what would happen if you opened your trade secrets ...

Singapore Fintech Festival

Events
Thursday, December 10, 2020: 9:20 SGT Stephen shared his experience on how our fintech clients have maximized the value and recognition of intangibles in a variety of corporate scenarios. Event Information: Date: Thurs, 10th Dec., 2020 Time: 9:20 SGT Registration Information: View the webinar here.

Insolvency 2020: The California Bankruptcy Forum

Events
Wednesday, September 23, 2020: 2pm PST Stephen shared some Californian insights about what makes a brand more marketable and valuable in bankruptcy. Key takeaways include: Other complementary IP assets increasing in value and importance during COVID-19, as the market adapts to new customer engagement models and channels;Learning how to prepare for IP due diligence to maximize the returns from a ...