Does your firm own brand-enhancing and/or critical IP assets? Do you know how to identify, effectively manage or successfully exploit these assets?
Successful businesses, large and small, derive their competitive advantage from well-managed and well-protected IP assets – the first step in doing so is understanding the fundamentals of intellectual property.
- Why IP assets are often overlooked in a business and the dangers this brings
- The most common types of overlooked IP assets
- How to identify hidden IP assets
- Tips on effective IP management
- Case studies and examples of hidden IP that we have helped companies identify within their businesses, and the resulting benefits