Company Name: Anatom
Industry Sector: Footwear and socks
Business Activity: Designing and manufacturing sports shoes and socks
Why is IP important to you? Well, it’s the backbone of our business and our method and way of doing things is unique.
Does IP underpin you competitive advantage? Design, colour, look – I suppose it is. In every company, whether it’s a baker’s shop of what we do, IP underpins the competitive advantage. The important thing is to get a value on it and get it on your balance sheet.
Why did you enter the IP League Table? I thought it was interesting and I’d never seen anything like it before.