IP in college basketball: NCAA 1, student-athletes NIL

IP in college basketball: NCAA 1, student-athletes NIL

Image credit: Getty Images Intro 8 April marked the end of the 2019 NCAA Division I Men’s Basketball Tournament, concluding with the national championship game between the Texas Tech Red Raiders (Texas Tech University) and the Virginia Cavaliers (University of Virginia). To get there, both teams had to battle their way through a single-elimination tournament […]

read more

Nike Gets Crazy!

Nike Gets Crazy!

Continuing with the sports theme for World IP Day, there is no doubt that when it comes to sport & retail brands, the power of sporting celebrity endorsement is enormous. Sporting brands have made great and innovative moves with this over the years, from sports stars ‘wearing/using’ the product to collaborating with sports stars and […]

read more