Hippo Beers & Fusion Beer Distribution IP Asset Sale

Hippo v1

Stuart Robb and Julien Irving of Leonard Curtis Recovery Limited, Joint Liquidators of Hippo Beers Limited (“Hippo Beers”) and Fusion Beer Distribution Limited (“Fusion Beer Distribution”) (known collectively as “the Companies”), have appointed Metis Partners to support the marketing and sale of the intellectual property (“IP”) assets of the Companies.


  • Portfolio of Attractive Speciality Beer Brands
  • Attractive Unregistered Trade Marks
  • Domains and Engaging Branded Website Content
  • Versatile Customer Loyalty App

This is an exclusive opportunity to acquire the IP assets of Hippo Beers and Fusion Beer Distribution, independent speciality beer businesses recognised across Scotland and beyond.


All offers and requests for more information should be submitted by email directly to Morven Fraser at morven@metispartners.com. The deadline for offers has been set at Tuesday 19th September 2017 at noon.


Hippo Beers launched in 2012 as the first speciality beer shop in Glasgow, to provide customers across Scotland with speciality beers from independent UK and international breweries. The Hippo Beers shop in Glasgow’s eclectic West End stocked a rotating range of approximately 350 different beers, which Hippo Beers also sold online through their e-commerce website.

Shops, bars and other wholesale customers could source speciality beers from Fusion Beer Distribution. The wide range of craft beers offered by Hippo Beers was also sold at The Hippo Taproom bar in Glasgow’s city centre, and at the annual Great Scottish Beer Celebration, a major festival organised by Hippo Beers.


This opportunity is likely to be of interest to companies operating in the following areas:

  • Beer Brewing
  • Retail
  • FMCG Wholesale
  • Hospitality
  • Brand Acquisition


  • Goodwill Rights in Speciality Beer Brands
  • Rights in Unregistered Trade Marks
  • Domain Names and Website Content
  • Customer Loyalty Mobile App
  • Customer Databases
  • Organisational Knowledge



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