The assets of an exciting homeware brand which has given artists an international outlet by creating a virtual Spitalfields Market are being put up for sale by Metis Partners, the international intellectual property (IP) consultancy firm.
Metis has been asked to conduct a worldwide campaign to market and dispose of the IP of Bouf, a London-based multi-vendor online marketplace launched in 2009 to provide a space for designers and brands who were not often featured on the UK high street.
The concept has caught the vitality and energy of the iconic Spitalfields market in the heart of London’s East End, which has been serving a diverse area with a strong sense of community since the 13th century.
Bouf has captured the imagination by being quirky and fun, selling traditional homeware products, and particularly wall stickers. It has been featured prominently in the Observer, Grazia, the Independent, Evening Standard, and Stylist Etc.
It has a valuable consumer database numbering in excess of 75,000, an attractive and popular website, some 3.8 million page views and 854,000 unique visitors over a 12-month period.
Nat Baldwin, of Metis Partners, who is co-ordinating the marketing drive, said: “Bouf has pushed all the buttons for design-led living in the 21st century. It provides a retail experience which is artistic, individual, exciting and easily accessible.
“Its marketing activities have built its reputation and increased consumer awareness of the brand through SEO and social media. The company has more than 800 sellers on the marketplace, with approximately 17,000 products for sale.”
The sale is likely to be of particular interest to companies and organisations in the fields of retail, accessories, lifestyle, e-commerce, auctioneering and homeware.
The sale also reinforces Metis Partners’ expertise and reputation in fashion, retail and social media brand sales, which includes the successful marketing of Paul Simon, Natural Hero, MFI, Bank Fashion, Ortak and Miss Scarlett.
As well as the brand opportunities, the IP assets for sale include goodwill in the Bouf brand, customer and supplier databases, unregistered trade mark, software and source code, branded domain name, website content and organisational knowledge.
All offers should be submitted directly to Metis Partners by noon on Wednesday, February 22, 2017.