Metis Partners appointed to bring “flat-pack food” technology to a global market

Metis Partners appointed to bring “flat-pack food” technology to a global market

Metis Partners, the award winning intellectual property (“IP”) specialist, has been appointed to help bring one of the most remarkable packaging solutions of recent times – “flat-pack food” – to a global market.

The UK-based, internationally operating company has been asked to conduct an intensive, worldwide marketing campaign to find partners to commercialise the Hopper Pot®, a unique compressible pot which revolutionises eating-on-the-go packaging offerings.

The Hopper Pot® has already attracted significant consumer appeal under the Grasshopper brand, which produces dried porridges, soups and noodles, and has been utilised to date in a number of sectors including airlines, trains, outdoor gear retailers and universities.

Metis Partners is offering an exclusive licence over the IP assets of the Hopper Pot®, invented by Team Grasshopper, which is a fraction of the size of other packaging products but has concertina-like sides that expand when heated, either with hot water or in a microwave.

The race to acquire the licence is expected to be intense, as the space efficient Hopper Pot® provides the answers to logistical problems for companies in sectors as diverse as packaging, plastics, consumer goods, food and drink, pharmaceuticals and beauty products.

Stephen Robertson of Metis Partners, who is co-ordinating the global marketing drive for Team Grasshopper, said: “The company was set up by two surfing enthusiasts in 2005, and its team invented the Hopper Pot® as the ultimate packaging for convenient food.

“They were inspired by IKEA, and came up with the idea of compact and easy-to-carry “flat-pack food” which can be fitted into a bag or a backpack. The compressed pot “hops” to its full height when heat is applied.

“They spent 20 months of research and development to give the pot its signature spring-like shape and we are pleased to be able to help them generate a significant return on their innovation and investment.”

One of the key advantages of the Hopper Pot® technology is that it’s backed by substantial IP, including patents, designs and packaging. Often companies overlook the opportunity to out-license the IP to other non-competing businesses who might be better placed to commercialise it in other territories and markets. Metis Partners has had great success helping their clients achieve this.

The Hopper Pot® has already attracted significant consumer appeal under the Grasshopper brand, which produces dried porridges, soups and noodles, and has been utilised to date in a number of sectors including airlines, trains, outdoor gear retailers and universities.

All offers should be submitted directly to Metis Partners

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Daily Record: Metis Partners to market ‘flat-pack’ food container

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